WORK

Explore a curated selection of work that showcases my commitment to creating design that transcends the ordinary. From defining brand identities to developing high-impact marketing collateral, each project is a testament to intentional design that resonates on both visual and strategic levels. Each piece is designed to speak—clearly, purposefully, and with lasting effect.

Dinner Party

Dinnerparty is a lifestyle brand and online retailer of curated home goods meant to inspire gatherings of all types. Each month, they host a dinner party inspired by their new month’s product drop. I’ve designed invites, menus, and email assets for Dinnerparty.

Elegant table setting with a menu on a plate, surrounded by utensils, a glass, and a small bottle. The menu features items like wild flower salad, miso glazed carrots, and desserts. A white tablecloth, wine glass, and intricate cutlery complete the setting.

A woman in a floral dress holding a plate at an outdoor dining event with a tree and decorated table in the background.

Table setting with colorful plate, menu, glass with orange stem, clear water glass, utensils, white napkin, and green leaf decoration on a white tablecloth.

Eden Health

In this case study, my initial mission was to redesign the well-established vitamin and supplement brand, Garden of Life, to resonate with a younger consumer base. After an in-depth brand audit and market research, the solution became clear — instead of rebranding, creating a sub-brand that would cater to the needs and tastes of Gen Z and Millennials, an emerging consumer base in the supplement industry. Check out the full project here.

Decorative cardboard box with stickers and floral pattern on light background

Collection of colorful posters promoting Eden Health's personalized supplements and vitamins featuring text about traceable, clean, and science-based products. Includes images of nature and people outdoors.

Kelley Elle

Kelley Elle is a Nashville based musician. For her upcoming EP, I developed various merchandising designs for her which have been used on everything from posters to tote bags.

Artistic illustration of a person surrounded by birds and leaves, with flowing handwritten text saying "Traces" and "Kelley Elkin."

Illustration of three birds perched on branches with leaves, drawn in blue ink with a signature at the bottom.

Silhouette of a tree with branches against a background of an outstretched hand. Art signed by Kelley Ellert in blue ink.

LoveSetMatch

LoveSetMatch is a a non-profit focused on providing tennis lessons and programming to the youth and young adult communities in East Los Angeles. One of Love Set Match's goals is to create STEM based tennis and fitness curriculum with public schools to enhance classroom time on court. They wanted this shown within their logo, along with a passion for tennis and an importance of community.